Alma Har’el is a music video and film director known for her uncanny ability to artistically blur the lines between documentary and fiction. She effectively utilizes choreographed dance sequences and inspired musical choices to create surreal, dream-like poetic meditations on life.
Her documentary Bombay Beach took top prize at the Tribeca Film Festival in 2011. A distillation of Har’el’s fearless style, the film is an unadulterated portrait of the human spirit as seen through the lives of three protagonists in the impoverished southern California community. Stephen Holden of the New York Times wrote, “Bombay Beach looks and feels like a fever dream about an alternate universe. Suffused with a sense of wonder, it hovers, dancing inside it’s own ethereal bubble.”
Her latest film, LoveTrue, explores three complex, real-life relationships through Har’el’s signature genre-bending style. Executive produced by Shia LaBoeuf, LoveTrue premiered at Tribeca Film Festival in April 2016 and confirmed to Indiewire that “Alma Har’el makes movies like nothing else out there.” LoveTrue received the Grand Prix award for Best Documentary at Karlovy Vary this summer, and is currently touring prestigious festivals around the world.
Recently, Har’el has launched an initiative called Free the Bid to address the gender imbalance among directors in the commercial industry. #FreeTheBid asks ad agencies, production companies, and brands to pledge to bid a woman director on every commercial. Since its launch in September 2016, over 40 prestigious companies, including FCB Global, DBB North America, BBDO Global, McCann NY, J. Walter Thompson, Leo Burnett, Pereira&O’Dell, Mother, Joan, Phenomenon and 180LA have taken the pledge to even the playing field and give women a fair chance at the bidding process. More information and a roster of over 130 women directors can be found on the #FreeTheBid website
Har’el was born in Tel Aviv and is currently based in LA